The “Mercato” (Market) is an old Italian tradition: every city and every town has its own weekly market, made of traders with open air booths selling everything, from clothing to homeware, usually with bargain prices.

But the Mercato del Forte is something completely different and unique. Here you can find refined and luxury products, ranging from fur coats to high quality fashion jewelry and designer dresses. Every Wednesday, locals and curious people coming from all around the world go to Forte dei Marmi to have a look and buy something glamour and made in Italy at the market.

Our market is so renowned that today is a real trademark: the Mercato del Forte.

If you are on holiday here, you cannot miss this event, hosted in Piazza Marconi every Wednesday form 8am till 2pm all year long and every Sunday from Easter till the end of September.

Beautiful, soft and embroidered household linen, as well as pure cashmere products, handbags and other leather goods.

Some stands offer elegant products for the home, painted ceramic, porcelain or glass, other high quality food and wine products or designer shoes, embroidered caftans for the beach, costumes, bikinis and silk underwear.

Among the booths you can come across the lightweight downs of Aspesi, Moncler and Colmar, Polo and Fred Perry sweaters, the sought after Jimmy Choo pumps, Prada ballerinas and the classic Tod's loafers. All certified products often with a discounted price.

It can be definitely said that the Mercato del Forte is by now a luxury experience par excellence.

Take advantage of one of the free bikes of our hotel and wander through the market stands. Along the way you can stop and take a refreshing orange juice at Caffè Morin and if you get hungry, you can always reach Da Valè in a minute, where the best buns are served.